In the world of digital marketing, businesses have two powerful tools at their disposal to increase visibility and drive traffic to their websites: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both strategies aim to achieve the same goal—putting your brand in front of your target audience—but they function in entirely different ways. Choosing the right strategy for your business depends on your goals, budget, and timeline. In this blog, we’ll break down the key differences between SEO and PPC, and offer insights on when to use each to maximize your marketing success.